Impacts of multimodal information on smartphones
Year of publication: |
2017
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Authors: | Drossos, Dimitris ; Lekakos, George ; Voulgari, Stamatoula |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 3, p. 258-282
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Subject: | mobile information effectiveness | mobile multimedia content | elaboration likelihood model | ELM | mobile entertainment guides | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Multimedia | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Mobile Business | Mobile business |
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