Search Results - subject:"Mobile phone service"

Intra-household effects on demand for telephone service: Empirical evidence

Huang, Ching-I - In: Quantitative Marketing and Economics 11 (2013) 2, pp. 231-261

Knowing the determinants of consumption decisions is important for targeted marketing. This paper proposes a method to study household adoption of network goods. I empirically investigate the factors which affect the interactions among household members in the choice of telephone service using a...

Persistent link: https://www.econbiz.de/10010865223

Service quality and customer switching behavior in China's mobile phone service sector

Liang, Dapeng; Ma, Zhenzhong; Qi, Liyun - In: Journal of Business Research 66 (2013) 8, pp. 1161-1167

customers to switch mobile phone service providers: core service failure, high price, ethical problems, competition … explore the perceived importance of various aspects of service quality and customer switching behavior in China's mobile phone … service sector. The study identifies the following seven critical factors, listed in descending order of influence, that cause …

Persistent link: https://www.econbiz.de/10010666040

Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis

Dippon, Christian M. - 2011

The wide commercial success of certain mobile phones, such as Apple‘s iPhone and RIM‘s Blackberry, was the motivation behind this study to examine empirically what drives the demand for mobile service bundles. If casual observation is an accurate indicator, consumers make their mobile...

Persistent link: https://www.econbiz.de/10009434841