Service quality and customer switching behavior in China's mobile phone service sector
Year of publication: |
2013
|
---|---|
Authors: | Liang, Dapeng ; Ma, Zhenzhong ; Qi, Liyun |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 8, p. 1161-1167
|
Publisher: |
Elsevier |
Subject: | China | Mobile phone service | Service market | Service quality | Switching behavior |
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