Septianto, Felix; Soegianto, Bambang - In: Marketing Intelligence & Planning 35 (2017) 2, pp. 180-191
Purpose Although previous research has established that moral emotion, moral judgment, and moral identity influence … different configurations of moral emotion, judgment, and identity that lead to a high consumer intention to engage in prosocial … behavior. Findings Findings indicate four configurations of moral emotion, moral judgment, and moral identity that lead to a …
