Skarmeas, Dionysis; Leonidou, Constantinos N.; … - In: Journal of Business Research 67 (2014) 9, pp. 1796-1805
This study shows the value of a set-theoretic comparative technique—namely, fuzzy-set qualitative comparative analysis—as a means to supplement other traditional techniques, such as regression analysis and structural equation modeling. The study illustrates the technique by using the...