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Search: subject:"Museum branding"
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Museum
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Arts marketing : an international journal ; AM
1
ICOM museum practice
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The journal of brand management : an international journal
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ECONIS (ZBW)
3
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International perspectives on museum management
Babić, Darko
(
ed.
)
-
2025
Persistent link: https://www.econbiz.de/10015080460
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Employee and visitor interactions in museums as a driver to convey the museum brand identity : an exploratory study approach from Picasso museums
Ferreiro-Rosende, Érica
;
Morere-Molinero, Nuria
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 383-399
Persistent link: https://www.econbiz.de/10013270441
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3
Enhancing museum brands with experiential design to attract low-involvement visitors
Ober-Heilig, Nadine
;
Bekmeier-Feuerhahn, Sigrid
; …
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10010431492
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