Search Results - subject:"NBD"

Predicting variation in repertoire size with the NBD model

Trinh, Giang - In: Australasian marketing journal 22 (2014) 2, pp. 111-116

Persistent link: https://www.econbiz.de/10010400509

Predicting future purchases with the Poisson log-normal model

Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing Letters 25 (2014) 2, pp. 219-234

The negative binomial distribution (NBD) has been widely used in marketing for modeling purchase frequency counts … of benchmarking future sales utilizing the NBD conditional expectation. CTA allows brand managers to identify whether the … tool, the conditional prediction of the NBD suffers from a bias: it under predicts what the period-one non-buyer class will …

Persistent link: https://www.econbiz.de/10010989729

The role of lifetime activity cues in customer base analysis

Hoppe, Daniel; Wagner, Udo - In: Journal of Business Research 67 (2014) 5, pp. 983-989

lifetime cues can be embedded into the Pareto/NBD model. The authors theoretically analyze the implication of this additional …

Persistent link: https://www.econbiz.de/10010869742

Estimating CLV Using Aggregated Data: The Tuscan Lifestyles Case Revisited

Fader, Peter S.; Hardie, Bruce G.S.; Jerath, Kinshuk - 2007

the Pareto/NBD model developed by Schmittlein, Morrison and Colombo (1987). However, existing analytical results do not …

Persistent link: https://www.econbiz.de/10009441311

An investigation into online reviewers' behavior

Chen, Hua-ning; Huang, Chun-yao - In: European journal of marketing : EJM 47 (2013) 10, pp. 1758-1773

Persistent link: https://www.econbiz.de/10010201716

Modeling mental market share

Romaniuk, Jenni - In: Journal of Business Research 66 (2013) 2, pp. 188-195

for the relative size and structure of a brand's associative network using the NBD–Dirichlet model (Goodhardt, Ehrenberg …, & Chatfield, 1984). The results reveal an excellent fit, showing that the NBD-Dirchlet is able to obtain predictions for a brand …

Persistent link: https://www.econbiz.de/10010869667

Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy

Habel, Cullen; Lockshin, Larry - In: Journal of Business Research 66 (2013) 9, pp. 1448-1456

Researchers have spent almost 50years developing, refining and applying the NBD-Dirichlet in repeat purchase markets … the varied applications of the NBD-Dirichlet and extends the theory to the portrayal of a double jeopardy line. This DJ …

Persistent link: https://www.econbiz.de/10010869690

An investigation into online reviewers' behavior

Chen, Hua-Ning; Huang, Chun-Yao - In: European Journal of Marketing 47 (2013) 10, pp. 1758-1773

available information about reviewers in combination with the reviews they wrote. The authors utilize the Pareto/NBD model with …

Persistent link: https://www.econbiz.de/10014724458

Gamblers' habit

Mizerski, Richard; Mizerski, Katherine; Lam, Desmond; … - In: Journal of Business Research 66 (2013) 9, pp. 1605-1611

The theories used to understand and predict regular non-problem gambling are almost exclusively affective or cognitive-oriented. These include motives, self-esteem, image enhancement and illusions of control over random events. However, gambling is one of the most frequently purchased consumer...

Persistent link: https://www.econbiz.de/10011050075

Extending the BG/NBD : a simple model of purchases and complaints

Oest, Rutger van; Knox, George - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 30-37

Persistent link: https://www.econbiz.de/10009007242