Extending the BG/NBD : a simple model of purchases and complaints
Year of publication: |
2011
|
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Authors: | Oest, Rutger van ; Knox, George |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 1, p. 30-37
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Subject: | BG/NBD = beta geometric/negative binominal distribution | Beschwerdemanagement | Complaint management | Kundenwert | Customer value | Modellierung | Scientific modelling |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Erratum enth. in: Vol. 28.2011, 3 (Sept.), S. 280 |
Source: | ECONIS - Online Catalogue of the ZBW |
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