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Search: subject:"Name and logo change"
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brand identity and strategy change
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Arora, Sangeeta
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Kaul, Pushpanjali
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International journal of financial services management : IJFSM
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Reinventing a brand's identity : effect of name and logo announcements on the stock price of Indian banks
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013270418
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2
Pre- and post-rebranding performance evaluation : a case study of selected Indian banks
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
International journal of financial services management …
11
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012598667
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