Reinventing a brand's identity : effect of name and logo announcements on the stock price of Indian banks
Year of publication: |
2022
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Authors: | Kaul, Pushpanjali ; Arora, Sangeeta |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 3, p. 258-270
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Subject: | Abnormal return | Brand identity change | Corporate re-branding | Event study | Market value | Name and logo change | Börsenkurs | Share price | Markenführung | Brand management | Ankündigungseffekt | Announcement effect | Indien | India | Markenimage | Brand image | Bank | Kapitaleinkommen | Capital income | Ereignisstudie |
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