Search Results - subject:"Narrative transportation"

Engaging through storytelling : the interplay of engagement with a story, cause, and charity

Kaczorowska, Karolina; Conduit, Jodie; Goodman, Steven - In: The journal of brand management : an international journal 31 (2024) 3, pp. 265-292

Persistent link: https://www.econbiz.de/10014583572

Narrative transportation : a systematic literature review and future research agenda

Thomas, Veronica L.; Grigsby, Jamie L. - In: Psychology & marketing 41 (2024) 8, pp. 1805-1819

Persistent link: https://www.econbiz.de/10015073440

Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies

Sung, Eunyoung; Han, Dai-In Danny; Choi, Yung Kyun; … - In: Psychology & marketing 40 (2023) 11, pp. 2428-2446

Persistent link: https://www.econbiz.de/10014432411

Understanding customers' interactive experience in immersive performing art : a narrative transportation perspective

Wu, Xuanjin; Zhang, Meng; Shi, Si - In: Nankai business review international 15 (2024) 2, pp. 177-206

Persistent link: https://www.econbiz.de/10015064734

Does your demonstration tell the whole story? : how a process mindset and social presence impact the effectiveness of product demonstrations

Ringler, Christine; Sirianni, Nancy J.; Peck, Joann; … - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 512-530

Persistent link: https://www.econbiz.de/10015047901

Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity

Sun, Yuan; Chen, Jin; Sundar, S. Shyam - In: Journal of business research : JBR 172 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014546083

Drivers and consequences of business-reference-content (BRC) : the role of narrative transportation in B2B communication

Jung, Chang Mo - In: Journal of business economics and management 22 (2021) 5, pp. 1323-1341

underlying mechanisms of BRC and related processes that lower risk perception based on narrative transportation theory. For …-narrative) influences purchase intention through the mediation of narrative transportation and perceived purchase risks - functional risk … transportation. In addition, serial-parallel mediating effects through narrative transportation (primary mediator) and perceived …

Persistent link: https://www.econbiz.de/10013256737

Story elements, narrative transportation, and schema incongruity : a framework for enhancing brand storytelling effectiveness

Houghton, David M. - In: Journal of strategic marketing 31 (2023) 7, pp. 1263-1278

Persistent link: https://www.econbiz.de/10014553078

How dark stories boost recall

Campbell, Colin L.; Sands, Sean; Ferraro, Carla - In: Journal of strategic marketing 31 (2023) 7, pp. 1279-1295

Persistent link: https://www.econbiz.de/10014553080

Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse

Hu, Han-fen; Krishen, Anjala S.; Barnes, Jesse - In: Journal of business research : JBR 158 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014280451