Engaging through storytelling : the interplay of engagement with a story, cause, and charity
Year of publication: |
2024
|
---|---|
Authors: | Kaczorowska, Karolina ; Conduit, Jodie ; Goodman, Steven |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 3, p. 265-292
|
Subject: | Charity support behaviours | Engagement | Narrative transportation | Storytelling | Narrative Methode | Narrative method | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Fundraising | Nonprofit-Organisation | Nonprofit organization | Leistungsmotivation | Work motivation | Organisatorischer Wandel | Organizational change |
-
Nguyen, Doan T., (2015)
-
The martyrdom effect : when pain and effort increase prosocial contributions
Olivola, Christopher Y., (2013)
-
Gorczyca, Matthew, (2017)
- More ...
-
Scharfstein, Daniel, (2011)
-
What gives salespeople their competitive edge?
Hemphill, Elizabeth, (2004)
-
Scharfstein, Daniel, (2011)
- More ...