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Search: subject:"National identifications"
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subject:"National identification"
(10 results)
1
National
identifications
as determinanats of the reception of country-of-origin sensitive advertising : the case of German-Turkish consumers
Gerpott, Torsten J.
;
Bicak, Ilknur
- In:
Review of international business and strategy
26
(
2016
)
1
,
pp. 137-162
Persistent link: https://www.econbiz.de/10011575154
Saved in:
2
National
identifications
as determinants of the reception of country-of-origin sensitive advertising
Gerpott, Torsten J.
;
Bicak, Ilknur
- In:
Review of International Business and Strategy
26
(
2016
)
1
,
pp. 137-162
migration background (German-Turks) is influenced by a person’s strength of
national
identifications
with his/her country …
Persistent link: https://www.econbiz.de/10014991118
Saved in:
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