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Search: subject:"Native Advertising"
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Subject
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Advertising
51
Werbung
51
Internet marketing
45
Online-Marketing
45
Advertising effects
38
Werbewirkung
38
Consumer behaviour
28
Konsumentenverhalten
28
Native advertising
27
native advertising
23
Social Web
22
Social web
22
Sponsoring
7
Sponsorship
7
persuasion knowledge
7
Public relations
6
Öffentlichkeitsarbeit
6
Corporate disclosure
5
Unternehmenspublizität
5
Viral marketing
5
Virales Marketing
5
Brand management
4
Facebook
4
Markenführung
4
Website
4
social media
4
Instagram
3
Marketing management
3
Marketingmanagement
3
Personalization
3
Sponsored content
3
disclosure
3
online advertising
3
sponsorship transparency
3
Advertising regulation
2
Banner advertising
2
Credibility
2
Digital media
2
Digitale Medien
2
Experiment
2
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Undetermined
49
Free
2
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Article
54
Book / Working Paper
1
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Article in journal
54
Aufsatz in Zeitschrift
54
Interview
1
Language
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English
52
German
2
Spanish
1
Author
All
Campbell, Colin L.
4
Poels, Karolien
4
Dens, Nathalie
2
Evans, Nathaniel J.
2
Gao, Ting (Lisa)
2
Huang, Yan
2
Kim, Eunice
2
Kim, Seunghyun
2
Krouwer, Simone
2
Paulussen, Steve
2
Yang, Yanwu
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Aribarg, Anocha
1
Bachmann, Philipp
1
Berlo, Zeph M. C. van
1
Bijmolt, Tammo H. A.
1
Bright, Laura F.
1
Brindisi, Jerry
1
Cauberghe, Veroline
1
Chatterjee, Prabirendra
1
Chen, Huan
1
Chen, Li
1
Choi, Dongwon
1
Chung, Yoo Jin
1
De Cicco, Roberta
1
De Keyzer, Freya
1
Dodoo, Naa Amponsah
1
Dong, Beibei
1
Eisenmann, Marianne
1
Fang, Eric
1
Farrell, Justine Rapp
1
Filippov, Stanislav A.
1
Fischbach, Sarah
1
Fullerton, Jami A.
1
Gal-Or, Esther
1
Geylani, Tansev
1
Grigsby, Jamie L.
1
Grimm, Pamela E.
1
Grisby, Jamie L.
1
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International journal of advertising : the review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
6
Journal of media business studies
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Business & professional ethics journal
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of arts management
1
International journal of economics and financial issues : IJEFI
1
International journal of market research
1
Journal of advertising research
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of social marketing : JSOCM
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Psychology & marketing
1
Redmarka : revista de marketing aplicado
1
Springer eBook Collection
1
The journal of product & brand management
1
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ECONIS (ZBW)
55
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11
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20
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55
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date (oldest first)
11
The processing of
native
advertising
compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
12
Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
13
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities'
native
advertising
effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
14
Prosocial
native
advertising
on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan
;
Yoon, Hye Jin
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
Saved in:
15
Wirkstoff Werbetext : Storytelling on- und offline. Für Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure und Auftraggeber
Heiser, Albert
-
2022
-
2nd ed. 2022.
E-Mailing. Letzte Chance vor dem Papierkorb -- Educational Marketing und
Native
Advertising
-- Erzählen in Newslettern …-Media- und Website-Texte,
Native
Advertising
, crossmediale Kampagnenkonzeption und Corporate-Language Die zweite Auflage ist …
Persistent link: https://www.econbiz.de/10013284790
Saved in:
16
Investigating the effects of narrative advertising in a real-life setting
Yıldız, Serdar
;
Sever, Necip Serdar
- In:
International journal of market research
64
(
2022
)
4
,
pp. 541-559
Persistent link: https://www.econbiz.de/10013258013
Saved in:
17
Regulating
native
advertising
Wu, Yue
;
Gal-Or, Esther
;
Geylani, Tansev
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8045-8061
Persistent link: https://www.econbiz.de/10014279622
Saved in:
18
Consumer responses to covert marketing communications : a case of
native
advertising
disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
19
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
20
Consumers' response to format characteristics in
native
advertising
: the interaction between format similarity and format novelty
Hwang, Yoori
;
Jeong, Se-Hoon
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 212-224
Persistent link: https://www.econbiz.de/10012643011
Saved in:
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