Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Louvins Pierre, Anne Oeldorf-Hirsch, Yukyung Yang
| Year of publication: |
2023
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| Authors: | Pierre, Louvins ; Oeldorf-Hirsch, Anne ; Yang, Yukyung |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 5, p. 607-643
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| Subject: | disclosure | media format | Native advertising | persuasion knowledge | Twitter | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Social Web | Social web | Unternehmenspublizität | Corporate disclosure |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2163039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287726