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Search: subject:"Native Advertising"
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Advertising
50
Werbung
50
Internet marketing
44
Online-Marketing
44
Advertising effects
38
Werbewirkung
38
Consumer behaviour
28
Konsumentenverhalten
28
Native advertising
27
Social Web
22
Social web
22
native advertising
22
Sponsoring
7
Sponsorship
7
persuasion knowledge
7
Public relations
6
Öffentlichkeitsarbeit
6
Corporate disclosure
5
Unternehmenspublizität
5
Viral marketing
5
Virales Marketing
5
Brand management
4
Facebook
4
Markenführung
4
Website
4
social media
4
Instagram
3
Marketing management
3
Marketingmanagement
3
Sponsored content
3
disclosure
3
online advertising
3
sponsorship transparency
3
Advertising regulation
2
Banner advertising
2
Credibility
2
Digital media
2
Digitale Medien
2
Experiment
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Glaubwürdigkeit
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English
51
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Campbell, Colin L.
4
Poels, Karolien
4
Dens, Nathalie
2
Evans, Nathaniel J.
2
Gao, Ting (Lisa)
2
Huang, Yan
2
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2
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2
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2
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2
Yang, Yanwu
2
Yoon, Hye Jin
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Youn, Seounmi
2
Aribarg, Anocha
1
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1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
6
Journal of media business studies
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Business & professional ethics journal
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of arts management
1
International journal of economics and financial issues : IJEFI
1
International journal of market research
1
Journal of advertising research
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of social marketing : JSOCM
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Psychology & marketing
1
Redmarka : revista de marketing aplicado
1
Springer eBook Collection
1
The journal of product & brand management
1
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ECONIS (ZBW)
54
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51
Understanding "
native
advertising
" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
52
"Das digitale Werbesystem ist kaputt" : Interview mit Matthias Schrader, MItbegründer und Großaktionär der SinnerSchrader AG, eine der größten Digitalagenturen Deutschlands
Schrader, Matthias
(
interviewee
);
Lobigs, Frank
(
interviewer
)
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
12
(
2016
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10011641756
Saved in:
53
The art, influence and business of satire : peeling back the layers of The Onion
Sinkovich, Justin
;
Brindisi, Jerry
- In:
International journal of arts management
18
(
2016
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10011457761
Saved in:
54
Good
native
advertising
isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
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