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Search: subject:"Need for uniqueness"
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Subject
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Consumer behaviour
70
Konsumentenverhalten
69
Need for uniqueness
57
need for uniqueness
27
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Luxury goods
16
Luxusgüter
15
Beziehungsmarketing
11
Brand
11
Personality psychology
11
Persönlichkeitspsychologie
11
Relationship marketing
11
Markenartikel
9
Viral marketing
9
Virales Marketing
9
Social Web
8
Social web
8
Status consumption
8
Online retailing
7
Online-Handel
7
China
6
Consumer need for uniqueness
6
Jugendliche
6
Youth
6
Emotion
5
Fashion
5
Internet marketing
5
Mode
5
Online-Marketing
5
Self-congruity
5
Social network
5
Customer satisfaction
4
India
4
Indien
4
Innovation
4
Kundenzufriedenheit
4
Perceived risk
4
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Online availability
All
Undetermined
85
Free
3
Type of publication
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Article
106
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
research-article
10
Conference paper
1
Konferenzbeitrag
1
Language
All
English
97
Undetermined
9
Author
All
Gentina, Elodie
4
Das, Manish
3
Hyun, Sunghyup Sean
3
Roy, Rajat
3
Toporowski, Waldemar
3
Anand, S. Joseph Jeya
2
Bhaduri, Gargi
2
Butori, Raphaëlle
2
Chakrabarti, Ronika
2
Dey, Banasree
2
Ding, Ying
2
Han, HyoJoo
2
Harikrishnan, K.
2
He, Feng
2
He, Yanqun
2
Heath, Timothy B.
2
Henkel, Laura
2
Jebarajakirthy, Charles
2
Kashi, Alireza Nalchi
2
Keh, Hean Tat
2
Li, Li
2
Liu, Longzhu
2
Lunardo, Renaud
2
Malik, Aneela
2
Mathew, Jones
2
Mazodier, Marc
2
Merunka, Dwight
2
Rabbanee, Fazlul K.
2
Saenger, Christina
2
Saha, Victor
2
Sengupta, Aditi Sarkar
2
Shaikh, Shayan
2
Stanforth, Nancy
2
Thomas, Veronica L.
2
Ye, Lilly
2
Adityan, H.
1
Ahn, Jiseon
1
Akram, M. S.
1
Akram, M.S.
1
Arslan, Yusuf
1
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Journal of retailing and consumer services
12
Journal of business research : JBR
10
Journal of Business Research
6
International journal of hospitality management
4
Journal of global marketing
3
Journal of international consumer marketing
3
Asia Pacific journal of marketing and logistics
2
International Journal of Culture, Tourism and Hospitality Research
2
International journal of Indian culture and business management : IJICBM
2
International journal of consumer studies
2
Journal of Consumer Marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economic and business review : EBR
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Global Business Review
1
Global business review
1
Global journal of business research : GJBR
1
Industrial Management & Data Systems
1
Industry and innovation
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business environment : IJBE
1
International journal of business excellence
1
International journal of business innovation and research
1
International journal of emerging markets
1
International journal of retail and distribution management
1
International marketing review
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Happiness Studies
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of Services Marketing
1
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ECONIS (ZBW)
87
Other ZBW resources
10
RePEc
9
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106
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21
Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
Saved in:
22
Branding antecedents of consumer
need
for
uniqueness
: a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
23
Thinking outside the bottle : effects of alternative wine packaging
Orlowski, Marissa
;
Lefebvre, Sarah
;
Back, Robin M.
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013401757
Saved in:
24
Conspicuous consumption : a meta-analytic review of its antecedents, consequences, and moderators
Kumar, Bipul
;
Bagozzi, Richard P.
;
Manrai, Ajay K.
; …
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 471-485
Persistent link: https://www.econbiz.de/10013426740
Saved in:
25
The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng
;
Sang, Zhencong
;
Song, Kun
;
Kikuchi, Kazuo
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
Saved in:
26
Interactive effects of self-congruity and
need
for
uniqueness
on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
27
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
28
Who am I? : determinants of young consumer
need
for
uniqueness
in India
Gupta, Vineet
;
Gupta, Gaurav
- In:
International journal of Indian culture and business …
24
(
2021
)
3
,
pp. 368-385
Persistent link: https://www.econbiz.de/10012799053
Saved in:
29
Romanian young adults' attitudes regarding luxury fashion brands : a behavioral identity perspective
Puiu, Andreea-Ionela
- In:
International journal of applied behavioral economics : …
10
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012518160
Saved in:
30
Bandwagon vs snob luxuries : targeting consumers based on uniqueness dominance
Das, Manish
;
Habib, Mohshin
;
Saha, Victor
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581936
Saved in:
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