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Search: subject:"Need for uniqueness (NFU)"
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need for uniqueness (NFU)
2
Advertising
1
Advertising effects
1
Brand
1
Cognition
1
Consumer behaviour
1
Emotional value
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Kognition
1
Konsumentenverhalten
1
Limited edition packages (LEPs)
1
Need for uniqueness (NFU)
1
Typicality
1
Werbewirkung
1
Werbung
1
baseball
1
cognitive resistance
1
distinctive choice
1
non-stereotypical gender role (NSGR) advertising
1
perceived novelty
1
power state
1
self-construal (SC)
1
social exclusion
1
social inclusion
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English
3
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Chang, Jisuk
1
Chu, Kyounghee
1
Dörnyei, Krisztina Rita
1
Kim, Hyunwoo
1
Kim, Ji Yoon
1
Lee, Doo-Hee
1
Lim, Choong Hoon
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Lunardo, Renaud
1
Park, Byungik
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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When limited edition packages backfire : the role of emotional value, typicality and need for uniqueness
Dörnyei, Krisztina Rita
;
Lunardo, Renaud
- In:
Journal of business research : JBR
137
(
2021
),
pp. 233-243
Persistent link: https://www.econbiz.de/10012665708
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2
The influence of personal tendencies, situational power state, and social exclusion on distinctive consumption choice
Kim, Hyunwoo
;
Park, Byungik
;
Lim, Choong Hoon
;
Chang, Jisuk
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10012815634
Saved in:
3
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
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