When limited edition packages backfire : the role of emotional value, typicality and need for uniqueness
Year of publication: |
2021
|
---|---|
Authors: | Dörnyei, Krisztina Rita ; Lunardo, Renaud |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 233-243
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Subject: | Brand | Emotional value | Limited edition packages (LEPs) | Need for uniqueness (NFU) | Typicality |
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