Han, Sung Ho; Nguyen, Bang; Simkin, Lyndon - In: European Journal of Marketing 50 (2016) 7/8, pp. 1348-1376
Purpose The purpose of this paper is to investigate the dynamic process and the meaning of symbolic consumption according to the three symbolic needs (i.e. status needs, social needs, status and social needs) to understand how symbolic messages are conveyed when consumers choose a brand....