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Search: subject:"Netnography"
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Netnography
171
Social Web
106
Social web
106
Consumer behaviour
93
netnography
92
Konsumentenverhalten
87
Internet marketing
44
Online-Marketing
44
Brand management
38
Markenführung
37
Beziehungsmarketing
25
Relationship marketing
25
Social media
24
Tourism
24
Tourismus
24
Holiday behaviour
23
Urlaubsverhalten
23
Viral marketing
20
Virales Marketing
20
Market research
16
Tourism industry
16
Brand image
15
Markenimage
15
Tourism marketing
15
Tourismusmarketing
15
Tourismuswirtschaft
15
Customer integration
14
Kundenintegration
14
Marktforschung
14
Web analytics
13
Webanalyse
13
social media
13
Online retailing
11
Online-Handel
11
Brand
10
Brand community
10
Facebook
9
Fashion
9
Coronavirus
8
E-commerce
8
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Undetermined
188
Free
42
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Article
259
Book / Working Paper
11
Other
1
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Article in journal
195
Aufsatz in Zeitschrift
195
research-article
32
Article
7
Aufsatz im Buch
7
Book section
7
Graue Literatur
4
Non-commercial literature
4
Conference paper
3
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3
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2
conceptual-paper
2
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Language
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English
252
Undetermined
14
French
4
Portuguese
1
Author
All
Kozinets, Robert V.
6
Arruda Filho, Emílio José Montero
4
Hamilton, Kathy
4
Mkono, Muchazondida
4
Alexander, Matthew
3
Belk, Russell W.
3
Corciolani, Matteo
3
Dholakia, Nikhilesh
3
Goode, Amy
3
Hollebeek, Linda D.
3
Juric, Biljana
3
Lugosi, Peter
3
Perez-Cepeda, Maximiliano
3
Quinton, Sarah
3
Roth, Steffen
3
Scaraboto, Daiane
3
Schembri, Sharon
3
Suarez, Maribel
3
Svenson, Frithiof
3
Tavakoli, Rokhshad
3
Terziyska, Ilinka
3
Weijo, Henri
3
Abarashi, Jamal
2
Aitken, Rob
2
Alarcón, Silverio
2
Anaya, Gerardo Joel
2
Anderson, Stephanie
2
Arias-Bolzmann, Leopoldo G.
2
Atsız, Ozan
2
Au, Cheuk Hang
2
Bartl, Michael
2
Bellia, Claudio
2
Berger, Ida E.
2
Bertrand, Daisy
2
Bodey, Kelli
2
Botelho, Delane
2
Campos, Roberta Dias
2
Chakraborty, Uttam
2
Chebat, Jean-Charles
2
Chen, Tom
2
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Institution
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Edward Elgar Publishing
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
HAL
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
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Journal of business research : JBR
14
Journal of marketing management : MM
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Qualitative market research : an international journal
7
Qualitative Market Research: An International Journal
6
The journal of services marketing
6
Journal of retailing and consumer services
5
Technological forecasting & social change : an international journal
5
International Journal of Contemporary Hospitality Management
4
International journal of business information systems : IJBIS
4
International journal of market research
4
Journal of Business Research
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of vacation marketing
4
Marketing theory
4
Tourism management : research, policies, practice
4
International journal of consumer studies
3
International journal of wine business research
3
Journal of Services Marketing
3
Journal of consumer marketing
3
Journal of internet commerce
3
The journal of product & brand management
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Tourism management perspectives : TMP
3
Wine Economics and Policy
3
Accounting, Auditing & Accountability Journal
2
Accounting, auditing & accountability journal
2
Cuadernos de Gestión
2
European Journal of Marketing
2
European journal of marketing
2
European review of service economics and management
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovation & Management Review
2
Innovation & management review
2
International Journal of Bank Marketing
2
International Journal of Culture, Tourism and Hospitality Research
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Open Innovation: Technology, Market, and Complexity
2
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Source
All
ECONIS (ZBW)
207
Other ZBW resources
39
RePEc
15
EconStor
8
BASE
2
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271
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1
Sustaining solidarity through social media? : employee social-media groups as an emerging platform for collectivism in Pakistan
Saqib, Syed Imran
;
Allen, Matthew M. C.
;
Martínez …
- In:
Work, employment and society : a journal of the British …
38
(
2024
)
3
,
pp. 636-656
Persistent link: https://www.econbiz.de/10014576157
Saved in:
2
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
3
From a role-playing game (RPG) to abrand : strategic implications from an over-two-decade case
Au, Cheuk Hang
;
Chou, Chih-Yuan
;
Ho, Kevin K. W.
- In:
Journal of organizational computing and electronic commerce
34
(
2024
)
3
,
pp. 190-212
Persistent link: https://www.econbiz.de/10015053176
Saved in:
4
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
5
Hyperconnectivity in action : users of mobile social networks and new technologies
Arruda Filho, Emílio José Montero
;
Costa, Everaldo …
- In:
REGE revista de gestão
30
(
2023
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10014279839
Saved in:
6
The value of
netnography
for research in HRD
Discetti, Roberta
;
Anderson, Valerie
- In:
Human resource development review
22
(
2023
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014230750
Saved in:
7
Disability in influencer marketing : a complex model of disability representation
Södergren, Jonatan
;
Vallström, Niklas
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1012-1042
Persistent link: https://www.econbiz.de/10014427134
Saved in:
8
Beyond the authenticity bind : finstagram as an escape from the attention economy
Goode, Amy
;
Rodner, Victoria
;
Lawlor, Matilda
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1071-1097
Persistent link: https://www.econbiz.de/10014427136
Saved in:
9
Hen dos and don'ts : lifting the veil on tensions in consumer rituals
Porter, Nicole
;
Goode, Amy
;
Anderson, Stephanie
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1197-1219
Persistent link: https://www.econbiz.de/10014427176
Saved in:
10
Breaking down the crowd of backers : profiling cooperative strategies on a reward-based crowdfunding platform
Leclercq, Thomas
;
Poncin, Ingrid
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10014427179
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