The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Cara Connell, Ruth Marciniak, and Lindsey Drylie Carey
| Year of publication: |
2023
|
|---|---|
| Authors: | Connell, Cara ; Marciniak, Ruth ; Carey, Lindsey Drylie |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 1, p. 32-48
|
| Subject: | cultural dimensions | customer engagement | netnography | online brand community | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Kundenintegration | Customer integration | Markenführung | Brand management | Virales Marketing | Viral marketing | Markenimage | Brand image | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X221130690 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233448