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Search: subject:"Neuro-marketing"
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Subject
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Neuromarketing
441
Consumer behaviour
211
Konsumentenverhalten
211
Neuroscience
114
Neurowissenschaften
114
Brand management
70
Markenführung
70
Emotion
54
Neuroökonomie
48
Neuroeconomics
47
Advertising effects
45
Werbewirkung
45
Marketing
44
neuromarketing
35
Markenimage
34
Brand image
32
Marktforschung
30
Verbraucherverhalten
30
Market research
29
Werbung
27
Deutschland
26
Germany
26
Marketing management
26
Marketingmanagement
26
Psychology of advertising
25
Werbepsychologie
25
Brand
24
Markenartikel
24
Advertising
23
Wahrnehmung
20
consumer neuroscience
20
Cognition
18
Kognition
18
Perception
18
Kaufentscheidung
17
neuroscience
17
Bibliometrics
16
Bibliometrie
16
EEG
16
Ethik
14
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Undetermined
161
Free
63
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Article
278
Book / Working Paper
169
Journal
1
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Article in journal
176
Aufsatz in Zeitschrift
176
Aufsatz im Buch
99
Book section
99
Graue Literatur
21
Non-commercial literature
21
Aufsatzsammlung
18
Arbeitspapier
12
Collection of articles of several authors
12
Hochschulschrift
12
Ratgeber
12
Sammelwerk
12
Working Paper
12
Guidebook
11
Case study
9
Fallstudie
9
Thesis
7
Interview
3
Konferenzschrift
3
Lehrbuch
3
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Systematic review
2
Übersichtsarbeit
2
Amtliche Publikation
1
Collection of articles written by one author
1
Conference proceedings
1
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review
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review-article
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Language
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English
292
German
154
French
1
Russian
1
Author
All
Häusel, Hans-Georg
17
Kenning, Peter
13
Smidts, Ale
8
Hubert, Anita Mirja
7
Plassmann, Hilke
6
Scheier, Christian
6
Schwarz, Elke
6
Briesemeister, Benny B.
5
Gernsheimer, Oliver
5
Möll, Thorsten
5
Raab, Gerhard
5
Schindler, Maik
5
Senior, Carl
5
Venkatraman, Vinod
5
Weber, Bernd
5
Bittner, Gerhard
4
Elger, Christian Erich
4
Klucharev, Vasily
4
Nufer, Gerd
4
Selmer, Werner Klaus
4
Thinius, Jochen
4
Traindl, Arndt
4
Untiedt, Jan
4
Badoc, Michel
3
Bayle-Tourtoulou, Anne-Sophie
3
Boksem, Maarten A. S.
3
Bonga, Wellington Garikai
3
Domning, Marc
3
Dutta, Tanusree
3
Esch, Franz-Rudolf
3
Foxall, Gordon R.
3
Hain, Cornelia
3
Hamelin, Nicolas
3
Held, Dirk
3
Hsu, Ming
3
Hubert, Marco
3
Huettel, Scott A.
3
Lee, Nick
3
Lehmann-Waffenschmidt, Marco
3
Lindstrøm, Martin
3
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Institution
All
Springer Fachmedien Wiesbaden
9
Haufe-Lexware GmbH & Co. KG
4
Books on Demand GmbH <Norderstedt>
3
BrainSigns <Körperschaft>
1
De Gruyter Oldenbourg
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher / Unit Consumer Enforcement and Redress
1
Fachhochschule Reutlingen / European School of Business
1
Gesellschaft zur Erforschung des Markenwesens
1
Jutta Richter-Altman RAM-Verlag
1
Klausurwoche Neuroimaging und Neuroökonomie - Grundlagen, Ethische Fragestellungen, Soziale und Rechtliche Relevanz <2014, Münster (Westf)>
1
London School of Economics and Political Science
1
Markenverband
1
Open Evidence <Körperschaft>
1
Springer Gabler <Firma>
1
Taylor and Francis
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Published in...
All
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
SpringerLink / Bücher
15
Journal of consumer behaviour : an international research review
14
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of consumer behaviour
6
Journal of retailing and consumer services
6
Springer eBook Collection
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Fontys Venlo - publication of applied sciences
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of management research
2
Markenkommunikation und Beziehungsmarketing
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
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Source
All
ECONIS (ZBW)
446
Other ZBW resources
2
Showing
51
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448
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51
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
52
A history of theories of decision-making and technologies for observation in the service of marketing
Penrod, Joshua M.
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10014315015
Saved in:
53
Neuromarketing vs. brands
Küçün, Nihan Tomris
- In:
The role of brands in an era of over-information
,
(pp. 71-97)
.
2023
Persistent link: https://www.econbiz.de/10014365832
Saved in:
54
The hope and hype of neuromarketing : a bibliometric analysis
Junaid Siddique
;
Shamim, Amjad
;
Nawaz, Muhammad
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014301510
Saved in:
55
The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei
;
Zhang, Miao
;
Zhang, Pengfei
;
Luo, Jiawen
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303132
Saved in:
56
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
57
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
58
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
59
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
60
Assessing the impact of sustainability news clips on fast-fashion brands purchase intention : a neuromarketing study
Hamelin, Nicolas
;
Chaudhary, Monica
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 116-134)
.
2023
Persistent link: https://www.econbiz.de/10014484481
Saved in:
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