The hope and hype of neuromarketing : a bibliometric analysis
Year of publication: |
2023
|
---|---|
Authors: | Junaid Siddique ; Shamim, Amjad ; Nawaz, Muhammad ; Muhammad Farrukh Abid |
Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 6.2023, 1, p. 1-21
|
Subject: | Neuromarketing | Bibliometric analysis | Decision making | Entscheidung | Decision | Bibliometrie | Bibliometrics |
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