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Search: subject:"New product adoption"
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Innovation
32
Consumer behaviour
30
Konsumentenverhalten
30
New product development
30
Produktentwicklung
30
New product adoption
29
Innovation diffusion
24
Innovationsdiffusion
24
new product adoption
21
Innovation management
9
Innovationsmanagement
9
Consumer innovativeness
7
Innovation adoption
7
Innovationsakzeptanz
7
Marketing management
6
Marketingmanagement
6
Brand management
4
Social Web
4
Social web
4
Structural equation modeling
4
Customer integration
3
Disruptive innovation
3
Kundenintegration
3
Markenführung
3
Social relations
3
Soziale Beziehungen
3
Structural equation model
3
Strukturgleichungsmodell
3
Viral marketing
3
Virales Marketing
3
Western countries
3
Westliche Staaten
3
social networks
3
Active innovation resistance
2
B-to-B-Marketing
2
Beschaffung
2
Beziehungsmarketing
2
Business-to-business marketing
2
Communication scenario
2
Competitive advertising
2
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Undetermined
37
Free
7
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Article
47
Book / Working Paper
7
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Article in journal
36
Aufsatz in Zeitschrift
36
research-article
4
Arbeitspapier
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Conference Paper
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Graue Literatur
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review-article
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English
44
Undetermined
10
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Chao, Chih-Wei
4
Gurtner, Sebastian
4
Heidenreich, Sven
4
Reid, Mike
3
Reinhardt, Ronny
3
Bezawada, Ram
2
Fildes, Robert
2
Hu, Tun-I
2
Killmer, Jan Frederik
2
Kolodinsky, Robert W.
2
Manchanda, Puneet
2
Mavondo, Felix
2
Melnyk, Steven A.
2
Mojir, Navid
2
Ritchie, William J.
2
Shahzad, Ali M.
2
Sudhir, K.
2
Young, George
2
Zhang, Honghong
2
Zhenfeng, Ma
2
Abril Barrie, Carmen
1
Allen, B. J.
1
Amir, On
1
Binioris, Spyridon
1
Bohlmann, Jonathan D.
1
Botzenhardt, Achim Harald
1
Campbell, Colin M.
1
Chintagunta, Pradeep
1
Chintagunta, Pradeep K.
1
Dai, Xin
1
Dantas, Danilo C.
1
Devlin, Anna G.
1
Eisingerich, Andreas B
1
Elmaghraby, Wedad
1
Fam, Kim Shyan
1
Fang, Di
1
Ganesh Hariharan, Vijay
1
Gelhard, Carsten
1
Gill, Tripat
1
Giovanis, Apostolos N.
1
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Agricultural and Applied Economics Association - AAEA
1
Canadian Agricultural Economics Society - CAES
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
European Association of Agricultural Economists - EAAE
1
International Telecommunications Society (ITS)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
5
Marketing Science
4
Technological forecasting & social change : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovation: organization & management : IOM
2
Journal of customer behaviour
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada
1
21st European Regional Conference of the International Telecommunications Society (ITS): "Telecommunications at New Crossroads: Changing Value Configurations, User Roles, and Regulation", Copenhagen, Denmark, 13th-15th September 2010
1
21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Cowles Foundation discussion paper
1
Decision sciences
1
ERIM Report Series Research in Management
1
EuroMed Journal of Business
1
International Journal of Wine Marketing
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of innovation management : IJIM
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Business Research
1
Journal of Islamic marketing
1
Journal of Product & Brand Management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international consumer marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
MPRA Paper
1
Management Decision
1
Management decision : MD
1
Psychology & marketing
1
Quantitative Marketing and Economics
1
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
The journal of product & brand management
1
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ECONIS (ZBW)
37
RePEc
11
Other ZBW resources
5
EconStor
1
Showing
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54
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1
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
2
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
3
Residential mobility boosts
new
product
adoption
Zeng, Fue
;
He, Qiong
;
Li, Shaobo
;
Luo, Aowei
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10014291685
Saved in:
4
If at first you don't adopt - investigating determinants of new product leapfrogging behavior
Heidenreich, Sven
;
Killmer, Jan Frederik
;
Millemann, …
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013337324
Saved in:
5
The impact of values on consumer adoption of takāful with mediating role of religiosity and moderating role of confusion
Sarfraz, Amer
;
Mian, Asif Khurshid
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2126-2143
Persistent link: https://www.econbiz.de/10013349554
Saved in:
6
A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
7
Differential effects of online review characteristics on innovators and imitators in
new
product
adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
8
First come, first served : investigating strategies to overcome consumer leapfrogging behaviour
Killmer, Jan Frederik
;
Heidenreich, Sven
- In:
International journal of innovation management : IJIM
26
(
2022
)
6
,
pp. 1-32
Persistent link: https://www.econbiz.de/10013464144
Saved in:
9
Partitioning cash flows to overcome retailer aversion to stocking new products
Devlin, Anna G.
;
Elmaghraby, Wedad
;
Hamilton, Rebecca W.
- In:
Decision sciences
53
(
2022
)
6
,
pp. 1048-1067
Persistent link: https://www.econbiz.de/10014280002
Saved in:
10
Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei
;
Hung, Yu-Chen
;
Sun, Li
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
Saved in:
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