Social media sentiment polarization and its impact on product adoption
Ping Zhao, Zhenfeng Ma, Tripat Gill, Chatura Ranaweera
| Year of publication: |
2023
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|---|---|
| Authors: | Zhao, Ping ; Zhenfeng, Ma ; Gill, Tripat ; Ranaweera, Chatura |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 3, p. 497-512
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| Subject: | Ambivalence | Electronic word of mouth | New product adoption | Sentiment polarization | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09664-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334082