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Search: subject:"OR in Marketing"
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OR in marketing
83
Theorie
41
Theory
41
Consumer behaviour
21
Konsumentenverhalten
21
Preismanagement
19
Pricing strategy
19
Advertising
18
Werbung
18
Game theory
15
Einzelhandel
14
Retail trade
14
Spieltheorie
14
Pricing
13
Competition
9
Wettbewerb
9
Beziehungsmarketing
7
Brand
7
Brand management
7
Forecasting model
7
Markenartikel
7
Markenführung
7
Product quality
7
Produktqualität
7
Prognoseverfahren
7
Relationship marketing
7
Differential games
6
Distribution channel
6
Lieferkette
6
Supply chain
6
Vertriebsweg
6
Internet marketing
5
Market segmentation
5
Marketing management
5
Marketingmanagement
5
OR in Marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Product differentiation
5
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85
Free
4
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Article
94
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86
Aufsatz in Zeitschrift
86
Article
1
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English
88
Undetermined
6
Author
All
Karray, Salma
7
Fildes, Robert
5
Huang, Tao
4
Martín Herrán, Guiomar
4
Lessmann, Stefan
3
Ma, Shaohui
3
Soopramanien, Didier
3
Altsitsiadis, Efthymios
2
Andronikidis, Andreas
2
Aust, Gerhard
2
Avagyan, Vardan
2
Bazargan, Amirhossein
2
Bi, Gongbing
2
Buscher, Udo
2
Chenavaz, Régis Y.
2
Coussement, Kristof
2
De Bock, Koen W.
2
Esteban-Bravo, Mercedes
2
Hua, Guowei
2
Liu, Lindong
2
Lu, Lijue
2
Maldonado, Sebastián
2
Montoya, Ricardo
2
Navas, Jorge
2
Petruzzi, Nicholas C.
2
Shang, Jennifer
2
Shi, Hongyan
2
Sigué, Simon Pierre
2
Tsafarakis, Stelios
2
Vakharia, A.
2
Vidal-Sanz, Jose M.
2
Waters, James
2
Yenipazarli, A.
2
Yenipazarli, Arda
2
Zaccour, Georges
2
Zervoudakis, Konstantinos
2
Zhang, Juliang
2
Zolfaghari, Saeed
2
Abedin, Mohammad Zoynul
1
Aggrawal, Deepti
1
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European journal of operational research : EJOR
72
European Journal of Operational Research
6
International journal of production economics
3
International journal of production research
2
Journal of the Operational Research Society
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of management analytics
1
Journal of the Operational Research Society : OR
1
Omega : the international journal of management science
1
Operations Research Perspectives
1
Operations research perspectives
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
87
RePEc
6
EconStor
1
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11
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94
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11
Mining Twitter lists to extract brand-related associative information for celebrity endorsement
Saridakis, Charalampos
;
Katsikeas, Constantine S.
; …
- In:
European journal of operational research : EJOR
311
(
2023
)
1
,
pp. 316-332
Persistent link: https://www.econbiz.de/10014336472
Saved in:
12
Dynamic pricing in the presence of strategic consumers with 'experience-in-store-and-buy-online’
Cao, Erbao
;
Luo, Haodong
;
Ma, Yuan
;
Lü, Kevin
- In:
International journal of production research
61
(
2023
)
20
,
pp. 6873-6890
Persistent link: https://www.econbiz.de/10014383263
Saved in:
13
A tractable online learning algorithm for the multinomial logit contextual bandit
Agrawal, Priyank
;
Tulabandhula, Theja
;
Avadhanula, Vashist
- In:
European journal of operational research : EJOR
310
(
2023
)
2
,
pp. 737-750
Persistent link: https://www.econbiz.de/10014340774
Saved in:
14
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
15
Crowdfunding or traditional mode? : strategy choices in product selling
Xu, Shengshuo
;
Ling, Liuyi
;
Du, Shaofu
;
Liu, Lindong
- In:
Transportation research / E : an international journal
172
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014302075
Saved in:
16
Manufacturer's product line selling strategy and add-on policy in product sharing
Zhang, Yu
;
Huang, Min
;
Tian, Lin
;
Cai, Gangshu
;
Jin, Delong
- In:
European journal of operational research : EJOR
308
(
2023
)
3
,
pp. 1332-1343
Persistent link: https://www.econbiz.de/10014311900
Saved in:
17
Pricing and lot-sizing decisions on buy-now-and-pay-later installments through a product life cycle
Feng, Lin
;
Teng, Jinn-Tsair
;
Zhou, Fangting
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 754-763
Persistent link: https://www.econbiz.de/10014279087
Saved in:
18
Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka
;
Carvalho, Margarida
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 406-420
Persistent link: https://www.econbiz.de/10014293013
Saved in:
19
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
Saved in:
20
Preference estimation under bounded rationality : identification of attribute non-attendance in stated-choice data using a support vector machines approach
Díaz, Verónica
;
Montoya, Ricardo
;
Maldonado, Sebastián
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 797-812
Persistent link: https://www.econbiz.de/10013534567
Saved in:
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