Medeiros, Mauricius Munhoz de; Maçada, Antonio Carlos … - In: The Bottom Line 33 (2020) 2, pp. 201-216
direct effects between the defensive and offensive positioning of the data strategy on CA, as well as the mediating effect of … the offensive data strategy (ODS). Originality/value This study is groundbreaking in terms of empirically analyzing how … capabilities. Research implications The defensive and offensive positioning of the data strategy are closely related to each other …