Offensive pricing strategies for online platforms
Feng Li, Timon Chih-ting Du, Ying Wei
| Year of publication: |
2019
|
|---|---|
| Authors: | Li, Feng ; Du, Timon C. ; Wei, Ying |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 216.2019, p. 287-304
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| Subject: | Offensive pricing strategies | Online platform | Message dissemination | Word-of-mouth marketing | Digitale Plattform | Digital platform | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2019.06.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012106782