Wagner, David; Wenzel, Matthias; Wagner, Heinz-Theo; … - In: Journal of Business Strategy 38 (2017) 5, pp. 27-34
Purpose The purpose of this paper is to explore and illustrate how organizations may use online communities …/methodology/approach The paper presents empirical evidence from three cases. Findings Online communities may help organizations to adapt to a … literatures by providing empirical insights into the strategic use of online communities. Practical implications The results of …