Social capacitance : leveraging absorptive capacity in the age of social media
Anshu Saxena Arora, K. Sivakumar, Paul A. Pavlou
| Year of publication: |
2021
|
|---|---|
| Authors: | Arora, Anshu ; Sivakumar, K. ; Pavlou, Paul A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 342-356
|
| Subject: | Capacitive coupling | Digital marketing strategy | Online communities | Organizational innovation | Social capacitance | Social networks | Virtual customer environments | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Produktentwicklung | New product development | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.11.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493877