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Search: subject:"Online brand community engagement"
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Brand management
5
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
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Markenführung
5
Online brand community engagement
5
Online-Marketing
5
Social Web
5
Social web
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Beziehungsmarketing
3
Brand image
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Online retailing
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Betriebliche Wertschöpfung
1
Brand
1
Brand ethicality
1
Brand marketing communications
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China
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Company-generated content
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Computerspiel
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Crisis management
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Customer integration
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Customer online brand experience
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Customer satisfaction
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Customer value
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Electronic Banking
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Electronic banking
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Experiential value
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Forgiveness
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Intention to forward
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Internet
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Islamic banking
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Islamic finance
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Islamisches Finanzsystem
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Krisenmanagement
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Kaushal, Vikrant
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Shashi
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Journal of business research : JBR
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Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
5
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1
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
2
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
3
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
4
Managing the product-harm crisis in the digital era : the role of consumer
online
brand
community
engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
5
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
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