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Year of publication
Subject
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Consumer behaviour 29 Konsumentenverhalten 28 Online retailing 25 Online-Handel 25 online buying 15 Internet marketing 11 Online-Marketing 11 E-commerce 9 Electronic Commerce 9 Social Web 6 Social web 6 India 5 Internet 5 Online buying behavior 5 online buying behavior 5 online buying behaviour 5 Experimental design 4 Indien 4 Online buying 4 consumer behaviour 4 Brand image 3 Brand management 3 Markenführung 3 Markenimage 3 Online buying behaviour 3 Preismanagement 3 Pricing strategy 3 Viral marketing 3 Virales Marketing 3 demographics 3 e-finance 3 electronic finance 3 social media 3 Advertising 2 Advertising effects 2 Beziehungsmarketing 2 Big Five 2 Brand awareness 2 Cluster analysis 2 Clusteranalyse 2
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Online availability
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Undetermined 25 Free 13
Type of publication
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Article 46
Type of publication (narrower categories)
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Article in journal 26 Aufsatz in Zeitschrift 26 research-article 5 Article 2 Aufsatz im Buch 2 Book section 2
Language
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English 37 Undetermined 9
Author
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Sakkthivel, A.M. 3 Aprianto, Ronal 2 Bakar, Syaiful Anwar Abu 2 Brunner, Christian Boris 2 Claudia, Iconaru 2 DOBRE, Costinel 2 Ghosh, Koustab 2 ICONARU, Claudia 2 Kukar-Kinney, Monika 2 MILOVAN-CIUTA, Anca-Maria 2 Nakhata, Chinintorn 2 Rusdi, Muhammad 2 Sahney, Sangeeta 2 Salim, Muhartini 2 Shrivastava, Archana 2 Sondhi, Neena 2 Ullrich, Sebastian 2 Vashisht, Devika 2 Abu Bakar bin Abdul Hamid 1 Alexandra, Perju 1 Anand, Vijeta 1 Andrei, Andreia Gabriela 1 Anusara Sawangchai 1 Ayob, Abu H. 1 Basu, Rituparna 1 Bhattachary, Subhajit 1 Bobalca, Claudia 1 Breugelmans, Els 1 Bridges, Eileen 1 Campo, Katia 1 Carlson, Jeffrey R. 1 Cavaliere, Luigi Pio Leonardo 1 Chanyanan Somtawinpongsai 1 Chen, Chun-Der 1 Chovancová, Miloslava 1 Devi, A. Jayanthila 1 Dwivedi, Yogesh Kumar 1 Grewal, Dhruv 1 Hartmann, Michael 1 Haziri, Fortesa 1
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Published in...
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The journal of product & brand management 4 International Journal of Electronic Finance 3 Journal of Product & Brand Management 3 Journal of Asia Business Studies 2 Journal of global marketing 2 Journal of internet commerce 2 Acta Universitatis Danubius. OEconomica 1 Asia Pacific journal of marketing and logistics 1 CES Working Papers 1 Digital influence on consumer habits : marketing challenges and opportunities 1 EcoForum 1 Economic and business review : EBR 1 Economies 1 Economies : open access journal 1 Electronic commerce research 1 EuroEconomica 1 Information systems research : ISR 1 International Journal of Online Marketing (IJOM) 1 International journal of Indian culture and business management 1 International journal of business innovation and research 1 International journal of electronic marketing and retailing : IJEMR 1 International journal of intelligent enterprise : IJIE 1 International journal of internet marketing and advertising : IJIMA 1 International journal of logistics economics and globalisation 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of business research : JBR 1 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 1 Journal of retailing 1 Management and information technology in the digital era : challenges and perspectives 1 Management dynamics in the knowledge economy 1 Manthan : journal of commerce and management 1 Market : review for marketing theory and practice 1 Review of Economic and Business Studies 1 Romanian Economic Business Review 1 Romanian Economic Journal 1
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Source
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ECONIS (ZBW) 28 RePEc 9 Other ZBW resources 6 EconStor 2 BASE 1
Showing 1 - 10 of 46
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Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian; Hartmann, Michael - In: Electronic commerce research 23 (2023) 3, pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
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Muslim clothing online purchases in Indonesia during COVID-19 crisis
Salim, Muhartini; Aprianto, Ronal; Bakar, Syaiful Anwar Abu - In: Economies 10 (2022) 1, pp. 1-22
. This study aims to determine: (1) the influence of attitudes on the online buying intention of Muslim clothing in Indonesia … during the COVID-19 crisis (2) the influence of subjective norm on the online buying intention of Muslim clothing in … Indonesia during the COVID-19 crisis (3) the influence of perceived behavioral control on the online buying intention of Muslim …
Persistent link: https://www.econbiz.de/10013199962
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Muslim clothing online purchases in Indonesia during COVID-19 crisis
Salim, Muhartini; Aprianto, Ronal; Bakar, Syaiful Anwar Abu - In: Economies : open access journal 10 (2022) 1, pp. 1-22
. This study aims to determine: (1) the influence of attitudes on the online buying intention of Muslim clothing in Indonesia … during the COVID-19 crisis (2) the influence of subjective norm on the online buying intention of Muslim clothing in … Indonesia during the COVID-19 crisis (3) the influence of perceived behavioral control on the online buying intention of Muslim …
Persistent link: https://www.econbiz.de/10012800782
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Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek - In: Digital influence on consumer habits : marketing …, (pp. 171-188). 2024
Persistent link: https://www.econbiz.de/10014553895
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Exploring consumer resilience during COVID-19 : demographics, consumer optimism, innovativeness and online buying
Milakovic, Ivana Kursan - In: Economic and business review : EBR 23 (2021) 4, pp. 260-272
Persistent link: https://www.econbiz.de/10013534121
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Self-escapism motivated online shopping engagement : a determinant of users’ online shopping cart use and buying behavior
Mir, Imran Anwar - In: Journal of internet commerce 22 (2023) 1, pp. 40-73
Persistent link: https://www.econbiz.de/10013547766
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Modeling consumers' usage intention of augmented reality in online buying context : empirical setting with measurement development
Syed Shah Alam; Masukujjaman, Mohammad; Sayeed, Md Shohel; … - In: Journal of global marketing 36 (2023) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10013549899
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A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang; Le Thanh Tung - In: The journal of product & brand management 32 (2023) 4, pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
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Profiling the online premium brand consumers based on their fashion orientation
Sondhi, Neena; Basu, Rituparna - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai; Abu Bakar bin Abdul Hamid; … - In: Management and information technology in the digital …, (pp. 65-80). 2022
Persistent link: https://www.econbiz.de/10013442096
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