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Search: subject:"Online celebrity"
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Dolgui, Alexandre
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International journal of production research
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ECONIS (ZBW)
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Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
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2
Option contracts for online celebrities as retailers in supply chains
Tang, Zijie
;
Wu, Desheng Dash
;
Dolgui, Alexandre
- In:
International journal of production research
58
(
2020
)
14
,
pp. 4215-4232
Persistent link: https://www.econbiz.de/10012266029
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