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subject:"Online content"
(1,652 results)
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Negative online brand engagement : conceptualisation, scale development and validation
Dong, Xinyu
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 787-814
Persistent link: https://www.econbiz.de/10015062965
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Why different motives matter in sustaining online contributions
Peddibhotla, Naren B.
- In:
Electronic commerce research and applications
12
(
2013
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010504886
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