Why different motives matter in sustaining online contributions
Year of publication: |
2013
|
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Authors: | Peddibhotla, Naren B. |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 12.2013, 2, p. 90-102
|
Subject: | Archival data | Mid-range theory | Online context | Product review | Repeated contribution | Structural equation modeling | Survey | Social network | Volunteer process model | Strukturgleichungsmodell | Structural equation model | Social Web | Social web | Soziales Netzwerk | Motivation | Ehrenamtliche Arbeit | Voluntary work | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
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