Adena, Maja; Huck, Steffen - 2018 - This version: 22 February 2018
. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how …-run effects of the fundraising campaign for ticket sales. "Avoiding the ask," opera customers who faced more insistent online … fundraising buy fewer tickets in the following season. Our results suggest that fundraising management should not decide in …