Online social network fundraising : threats and potentialities
Walter Wymer, Ljiljana Najev Čačija
Year of publication: |
2023
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Authors: | Wymer, Walter ; Čačija, Ljiljana Najev |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 4, Art.-No. e1782, p. 1-14
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Subject: | charity fundraising | crowdfunding | crowdsourcing | online fundraising | social media fundraising | social network fundraising | Social Web | Social web | Fundraising | Soziales Netzwerk | Social network | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Crowdfunding | Online-Marketing | Internet marketing | Gemeinnützige Organisation | Charitable organization | Crowdsourcing |
Saved in:
Online Resource