Kim, Bona; Kim, Seongseop; Heo, Cindy Y. - In: International Journal of Contemporary Hospitality Management 28 (2016) 9, pp. 1915-1936
Purpose The purpose of this study is to analyze online hotel reviews produced by customers to identify and compare factors known as satisfiers and dissatisfiers based on Herzberg’s two-factor theory. This approach was applied to compare full-service and limited-service hotels, which can show...