Sarı, Ömer; Meydan Uygur, Selma - In: Journal of Contemporary Marketing Science 6 (2023) 2, pp. 128-147
in proposing a model that will contribute to online nation branding. … nation branding through online tourism brands remains unclear. In this respect, the research demonstrates its original value … guide the politicians or marketers responsible for nation branding. Originality/value The idea of how to build an online …