Can a nation brand be built with an online tourism brand?
Ömer Sarı and Selma Meydan Uygur
Year of publication: |
2023
|
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Authors: | Sarı, Ömer ; Uygur, Selma Meydan |
Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 6.2023, 2, p. 128-147
|
Subject: | GoTürkiye brand | Mutual impact | Online nation branding | Online tourism brand | Semiology | Tourismus | Tourism | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing |
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