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Search: subject:"Online referral"
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Game theory
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Spieltheorie
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Viral marketing
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Virales Marketing
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Advertising effects
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Anreiz
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Competition
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Competitor referral
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Entry-deterrence
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Experiment
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Gerechtigkeit
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Incentives
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Internet marketing
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Justice
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Motivation
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Online referral
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Online referral systems
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Online retailing
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Online-Handel
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Online-Marketing
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Social Web
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Social relations
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Social web
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Soziale Beziehungen
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Vertriebsweg
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Werbewirkung
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Wettbewerb
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clickstream data
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digital advertising
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e-commerce
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fairness
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incentive design
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marketing attribution
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motivation
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online referral channels
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Duan, Wenjing
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Hong, Yili
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Liu, Zhuping
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Pavlou, Paul A.
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Rao, Raghunath Singh
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Shi, Nan
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Wang, KanLiang
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Zhang, Jianqiang
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Zhang, Jie Jennifer
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Journal of management information systems : JMIS
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Management information systems : mis quarterly
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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The comparative performance of
online
referral
channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
Flirting with the enemy : online competitor referral and entry-deterrence
Zhang, Jianqiang
;
Liu, Zhuping
;
Rao, Raghunath Singh
- In:
Quantitative marketing and economics : QME
16
(
2018
)
2
,
pp. 209-249
Persistent link: https://www.econbiz.de/10011875070
Saved in:
3
On the role of fairness and social distance in designing effective social referral systems
Hong, Yili
;
Pavlou, Paul A.
;
Shi, Nan
;
Wang, KanLiang
- In:
Management information systems : mis quarterly
41
(
2017
)
3
,
pp. 787-809
Persistent link: https://www.econbiz.de/10011740898
Saved in:
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