Flirting with the enemy : online competitor referral and entry-deterrence
Year of publication: |
June 2018
|
---|---|
Authors: | Zhang, Jianqiang ; Liu, Zhuping ; Rao, Raghunath Singh |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 16.2018, 2, p. 209-249
|
Subject: | Online referral | Competitor referral | Entry-deterrence | Game theory | Spieltheorie | Wettbewerb | Competition | Virales Marketing | Viral marketing |
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