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Search: subject:"Online to offline (O2O)"
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Consumer behaviour
7
Konsumentenverhalten
7
Online to offline (O2O)
5
Lieferantenmanagement
3
Supplier relationship management
3
Advertising
2
Advertising effects
2
Coordination
2
Customer satisfaction
2
Distribution channel
2
Internet marketing
2
Kundenzufriedenheit
2
Lieferkette
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Online-to-offline (O2O)
2
Rabatt
2
Rebate
2
Supply chain
2
Vertriebsweg
2
Werbewirkung
2
Advertising effect
1
B-to-B-Marketing
1
B2B
1
Barriers
1
Bewertung
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Beziehungsmarketing
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Brand
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Brand betrayal
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Brand hate
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Brand image
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Brand love
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Brand management
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Business model
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Business process management
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Business-to-business marketing
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English
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Dhir, Amandeep
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Kaur, Puneet
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Talwar, Shalini
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Armstrong, Deborah J.
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Dai, Hongyan
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Du, Zhong
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Fan, Zhi-Ping
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Govindan, Kannan
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Huang, Yinghua
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Jabeen, Fauzia
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Kayal, Ghadeer
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Kim, Kwang-Jae
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Kim, Yaeri
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Li, Chen
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Lim, Chiehyeon
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Liu, Jian
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Malodia, Suresh
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Malomfalean, Andreea
1
Mehta, Prashant
1
Moon, Yun Ji
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Nunkoo, Robin
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Pei, Zhi
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Rana, Nripendra P.
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Roh, Taewoo
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Ryu, Do-Hyeon
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Scuotto, Veronica
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Wen, Yan
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Xiao, Jiuling
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Xu, Xianying
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Xu, Xun
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Journal of retailing and consumer services
4
Information systems and e-business management : ISeB
2
Technological forecasting & social change : an international journal
2
Decision sciences
1
IEEE transactions on engineering management : EM
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
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ECONIS (ZBW)
13
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11
Service quality factors affecting customer attitudes in online-to-offline commerce
Moon, Yun Ji
;
Armstrong, Deborah J.
- In:
Information systems and e-business management : ISeB
18
(
2020
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012226223
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12
Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering
Xu, Xianying
;
Huang, Yinghua
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012115130
Saved in:
13
A framework for evaluation of supply chain coordination by contracts under O2O environment
Govindan, Kannan
;
Malomfalean, Andreea
- In:
International journal of production economics
215
(
2019
),
pp. 11-23
Persistent link: https://www.econbiz.de/10012036642
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