Search Results - subject:"Order of entry"

On the inauthenticity of first movers and authenticity of second movers : how demand is shaped by legitimation work

Ha, Jaekyung; Grodal, Stine; Sivan, Ezra W. Zuckerman - In: Organization theory meets strategy, (pp. 91-114). 2024

Persistent link: https://www.econbiz.de/10014456893

Brand approaches to diversity : a typology and research agenda

Burgess, Amelie; Wilkie, Dean C. H.; Dolan, Rebecca - In: European journal of marketing 57 (2023) 1, pp. 60-88

Persistent link: https://www.econbiz.de/10013502461

International product rollout strategies and performance : the moderating effects of product innovativeness, order of entry and firm size

Nik Mohd Hazrul Nik Hashim; Amin Ansary - In: European journal of international management : EJIM 21 (2023) 3, pp. 369-399

Persistent link: https://www.econbiz.de/10014387963

Beyond evading lockout and the "pioneer's curse" : a practical guide to optimal timing of entry for technological innovations inside the window of opportunity

Primus, Dirk J. - In: Research-technology management : RTM 65 (2022) 4, pp. 37-49

Persistent link: https://www.econbiz.de/10013357454

Hustle for survival or bustle for revival : effects of Guanxi orientation and order of entry for China's electronic business ventures

Zhou, Liying; Niu, Yongge; Wang, Valerie Lynette; Tang, … - In: Industrial marketing management : the international … 93 (2021), pp. 370-381

Persistent link: https://www.econbiz.de/10012501914

Does order of entry shape competitive strategies? : an analysis of European mobile operators

Gómez, Jaime; Pérez-Aradros, Beatriz; Salazar, Idana - In: Long range planning : LRP ; international journal of … 54 (2021) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10012520729

Size and dynamics of order-of-entry effects in pharmaceutical markets

Porath, Daniel - 2016

conditions under which these so-called order-of-entry effects generally exist or do not exist. Knowledge about existence, size … and dynamics of order-of-entry effects is especially important in industries driven by research and development, like … for an early launch because they expect substantial advantages from early entrance. The literature on order-of-entry …

Persistent link: https://www.econbiz.de/10011894474

Size and dynamics of order-of-entry effects in pharmaceutical markets

Porath, Daniel - 2016

Persistent link: https://www.econbiz.de/10011627887

Size and dynamics of order-of-entry effects in pharmaceutical markets

Porath, Daniel - In: International journal of market research : JMRS ; the … 60 (2018) 1, pp. 50-66

Persistent link: https://www.econbiz.de/10011878090

First-mover advantage through distribution : a decomposition approach

Nishida, Mitsukuni - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 590-609

Persistent link: https://www.econbiz.de/10011744825