Hwan Choi, Nak; Kim, Yen‐Soon - In: Nankai Business Review International 2 (2011) 3, pp. 240-256
satisfaction, perceived external prestige, hotel identification, organization citizenship behavior, and customer satisfaction … forming hotel identification than job satisfaction does. The role of organization citizenship behavior on the customer … satisfaction behavior is also explored. Hotel identification affects organization citizenship behavior which in turn positively …