Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14
orientation and entrepreneurial orientation (external focus) on new product success and investigates the mediating and moderating … synergistic effects of market and entrepreneurial orientation on new product success and also confirm the partial mediation of … employee job satisfaction. The interaction effects of market (and entrepreneurial) orientation with intention to stay are found …