The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Georgia D. Katsifaraki, Marios Theodosiou
| Year of publication: |
2024
|
|---|---|
| Authors: | Katsifaraki, Georgia D. ; Theodosiou, Marios |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 1, p. 99-115
|
| Subject: | strategic capabilities | S-D orientation | customer engagement | online retailing | experimental design | value cocreation mechanism | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Einzelhandel | Retail trade | Service-Dominant Logic | Service-dominant logic | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Electronic Commerce | E-commerce |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231180497 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583046