Bakhsh, Naghmeh Nik; Hollebeek, Linda D.; … - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 260-285
customers' cultural orientation on the effectiveness of supplier-instigated proactive recovery (i.e., a supplier's recovery …, we develop a model that examines (a) the moderating role of clients' cultural orientation on the association of supplier …). The results suggest that customers' cultural orientation partially moderates the relationship of suppliers' proactive …