Serra, Elizabeth; Magalhães, Mariana de; Silva, Rui; … - In: Journal of risk and financial management : JRFM 15 (2022) 8, pp. 1-14
As retail management has become increasingly demanding, it is imperative that retailers use market orientation to … the link between the potential for brand risk and brand commitment, in order to facilitate customer orientation and brand … correlation between customer orientation and brand loyalty. However, this connection is critical when the two mediating variables …